Why you need video in your business
We all know the importance of video content and how it has come to play a vital role in how we express and communicate in the world and within our own domains. Over the last few years, we have slowly slipped into a digital world without really batting an eye, intertwined with moving images, advertising screens and not-so-subtle technology advances.
The shift has reinvented the world as we know it. Video has become a predominant driver in how we communicate, how we process and absorb information, how we spend our money and even how we are learning — with many school classes in the last 2 years being conducted remotely through a tablet or computer screen.
A great question to ask, what role could video play within your business?
This may be an obvious answer to most, especially those who work within the creative industries, that already have and continue to utilise video as a means of marketing and communication. With the rate of acceleration, it's important to know how video will continue to serve as an integral tool and keep you ahead of the curve.
Let’s talk about some current statistics. People retain 95% of a message when it's in video form as opposed to 10% when it is written in text. 88% of video marketers are satisfied with the ROI of their video marketing efforts on social media. Video marketers get 66% more qualified leads per year. This increased the quality of the leads that were collected, and we suspect it’s because of the quality of education that video content can bring when paired with a strong marketing strategy and consistent content plan - the sky’s the limit.
These are just to name a few insights into the impact and depth video has on companies. Most people prefer to consume content in video form — look at some of the big hitters like Facebook, Instagram and TikTok that utilise video to gain attention, grow causes, make sales, and influence decisions on a mass scale. Many of us have more than one device connected to the internet, we are online at all times and accessible through social channels and applications of all kinds.
You have the opportunity to drop yourself into this fruitful pipeline, and you’re not limited to pushing sales messages or advertisements either. With video, you are able to showcase many faces of your brand, employees, company personality and even (dare I say it) have a bit of fun with comedy and silliness! Bring a sense of approachability to your company, a little transparency and lighthearted humour goes a very long way in building trust and loyalty with your audiences.
To increase your chances of growth in a significantly competitive market, put some of your budget aside and create a video strategy to enhance the effectiveness of your websites, ads, social platforms and personal brands (on LinkedIn for example). You’ll be surprised at how far it will take you, organically, as well as paid.
The rules have been laid out. No if’s or buts — moving content is a must for effective brands. Talk to us about growing your business, building leads, sales and communicating with potential and existing customers with high-quality video.
Wherever you are in your career, whether you are part of a global marketing team, a freelancer or have just started your own company — we all have to keep up with the times. Everyone is looking for that unique sweet spot to gain their market share and make an impact. It all comes down to how you can utilise the tools that are in front of you to become the leader amongst the pack.
